Better Labels.
Less Bias.
Faster.

A gamified, global annotator pool with built-in consensus, QA, and full transparency. Cheaper than in-house. Safer than a mystery vendor.

Get accurate, auditable labels on demand – with live dashboards, demographic slices, and confidence scores for every decision.

Data Labeling Today Is Broken

Expensive & Slow

Pay thousands, wait weeks, get a CSV back. No way to iterate quickly or catch problems early.

Quality You Can't Trust

Low-paid, fatigued workers with "get it done" incentives. When something's wrong, you can't trace why.

Hidden Bias

Homogeneous annotator pools create systematic bias that surfaces when your model hits diverse users.

Can't Debug or Audit

"Why are there swim trunks in my furniture dataset?" No way to trace errors or prove compliance.

Why Znak Delivers Better Data

Four fundamental advantages that produce higher quality labeled datasets

Engaged Annotators = Consistent Quality

Gamification That Actually Works

Forget burned-out workers clicking through tasks to hit quotas. Our annotators are everyday people who label data because it's engaging – not because it's their only option for income.

  • Instant rewards: Coffee gift cards, food delivery credits, retail coupons, airline miles
  • Engagement mechanics: Points, streaks, leaderboards that keep people coming back
  • Casual approach: Label during commute, lunch break, or while waiting – not 8-hour shifts

Result: Higher attention per task, lower error rates, consistent throughput.

Today's RewardsClaim Now
$5 Starbucks Card500 pts
🍔$10 DoorDash Credit1,000 pts
✈️500 Airline Miles2,500 pts
🔥
7-Day Streak!
+50% bonus points today
Task #4,291 - Consensus Analysis
Annotator responses:5 of 5
Agreement rate:100% (5/5)
Confidence score:0.98
Final Label:
"Product Image - Electronics"
Probabilistically Highest Quality

Consensus Algorithms You Can Trust

Every task is routed to multiple annotators with different backgrounds. Our algorithms combine their responses, weighting by historical accuracy, to produce labels with statistical confidence scores.

  • Multi-annotator consensus: No single point of failure
  • Intelligent task routing: Match task complexity to annotator expertise
  • Golden task validation: Continuous accuracy monitoring with known-answer tasks

Result: Labels you can trust, with confidence scores for every decision.

Reduce Systematic Bias

Demographic Diversity by Design

When all your annotators come from one region or demographic, they make the same mistakes. Those errors become systematic biases that surface when your model hits diverse real-world users.

  • Global workforce: Annotators across regions, ages, and backgrounds
  • Demographic analytics: See exactly who labeled your data
  • Bias detection: Identify when certain demographics disagree

Result: Models that work for all your users, not just those who look like your annotators.

Annotator Demographics
Region Distribution
Age Distribution
Bias Alert
18-24 group shows 15% different labeling pattern on Task Set B
Project: Product Classification
Progress2,847 / 5,000 tasks
Avg. Agreement
94.2%
Active Annotators
127
Recent Activity
Task #2847 labeled2s ago
Task #2846 reached consensus8s ago
3 new annotators joined1m ago
Not a Black Box

Full Visibility Into Every Label

Most labeling services: you send data, wait, get results. No insight into progress, quality, or who made decisions. With Znak, you see everything – and you can iterate in real-time.

  • Real-time progress tracking: Watch tasks get labeled live
  • Individual responses: See what each annotator selected and why
  • Iterative QA: Flag issues, refine instructions, re-route tasks

Result: Catch problems early, iterate fast, ship confident models.

How It Works

Get started in minutes, not weeks

For Data Clients

1

Upload & Configure

Upload your dataset and define labeling instructions. Set consensus requirements, quality thresholds, and add golden tasks for validation.

2

Monitor & Iterate

Watch progress in real-time. Review individual annotations, check agreement rates, and refine instructions based on early results.

3

Export & Analyze

Download validated labels with confidence scores and full annotator metadata. Analyze demographic breakdown and agreement patterns.

For Annotators

1

Sign Up & Start

Create a free account in seconds. No commitments, no minimums. Label whenever you have a few spare minutes.

2

Label & Earn

Swipe through tasks with our intuitive interface. Earn points for accurate labels, build streaks, and climb the leaderboard.

3

Redeem Rewards

Exchange points for gift cards (Starbucks, Amazon, DoorDash), airline miles, retail discounts, and more.

For Investors

The data labeling market is broken. We're fixing it with a fundamentally different approach that aligns incentives for quality.

The Problem

  • • Traditional labeling is a race to the bottom on price
  • • Low-paid workers burn out, quality suffers
  • • Homogeneous annotator pools create systematic bias
  • • Clients have zero visibility into the process

Our Solution

  • • Gamification attracts casual users, not desperate workers
  • • Rewards (gift cards, miles) cost less than wages, feel worth more
  • • Global, diverse annotator pool reduces bias by design
  • • Full transparency turns a commodity into a premium product

Why Now

The explosion of AI/ML has created unprecedented demand for labeled data. Companies are spending more than ever, but quality hasn't improved. They're ready to pay premium for a solution that actually works.

Stop Waiting Weeks for Labels You Can't Trust

Get accurate, auditable labels faster – with the visibility to debug problems and prove compliance

Znak

Better labels, less bias, faster

Product

Company

Legal

© 2025 Znak. All rights reserved.